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The Number of Prenatal Music Players on The Market Has Quadrupled in The Past Four Years-- Becoming a Baby Registry Staple

May 4, 2010 – Columbia, SC, Nuvo Group, USA-- The Ritmo Advanced Pregnancy Sound System™ is the newest product to enter the growing category of prenatal music players that parents-to-be are using to facilitate bonding with their unborn child and give them a head start on development.

With 4.1 million new births each year in the US and 2 trillion in annual retail sales, pregnant families are one of the few consumer categories in an acquisition lifestage. And now, as parents continue to register for and purchase all of their baby needs, such as bouncy seats, changing pads and bottles, prenatal music players are being added to the list.


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Click here to see Ritmo featured on Lifetime's The Balancing Act
“The majority of pregnant women today are part of a generation who listen to music with an iPod and use a cell phone as their primary means of communication. It’s no wonder they want to continue to use these devices to enhance their pregnancy. Ritmo is the only sound system designed for pregnancy that allows them to do that safely and effectively.” Oren Oz, CEO of Nuvo Group


Science of Sound Development Section:

When asked if a developing baby can hear inside the womb and whether or not the parents should be reading or talking to him while he's still in-utero, the answers are “yes” and “yes”.

"While fetuses hear much the way that we hear a next-door stereo—lots of bass, not a lot of high frequencies—they are able to hear voices filtered through tissues, bones and fluid. And by week 24, they recognize—and are calmed by—their mothers' voices. Of course, they can't distinguish one word from another. Rather, the rhythm and melody of voices they hear serve as their foundation for language. That's why so many moms read aloud to their children, even before that first night in the crib.

We strongly endorse that practice too—not just for brain development but also to allow your baby to hear your voice and establish an auditory bond at an early age.” Dr. Mehmet Oz and Dr. Michael Roizen (Source: http://www.oprah.com/health.html)


Product Information

Ritmo is by far the most superior and complete solution in the market today-- unparalleled in its attention to detail, customizability, quality and delivery of safe sound to prenatal listeners. Additional information about Ritmo™ can be found here.


The Research Behind Ritmo

Extensive scientific research shows numerous positive contributions prenatal auditory stimulation and the benefits of music to human fetal development.

Reactive listening begins at 17 weeks, so choose classical music for the calming Mozart Effect, the classic rock of The Beatles, or the upbeat show tunes of Broadway.

Click here for more information on the Science of Sound Development.


About Nuvo

Founded in 2006 by Oren Oz, Nuvo Group, is comprised of full-time parents, who also happen to be internationally recognized engineers, award-winning designers, and entrepreneurs. Nuvo creates and manufactures innovative developmental products that are designed to create shared experiences between parents and their children. For more information, please visit our FAQ section.

For more information about Nuvo, please click here.

Click here to read Oren Oz's story.


Media Contacts

West Coast:
Peggy Cramer Jara
510-333-1160
peggy@nuvo-group.com

East Coast:
Marlene Lewis
201-400-5736
marlene@nuvo-group.com
 
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